ArcGabriel — Terms of Service

Version 1.0 — August 2026

These Terms are a contract between you (the business subscribing, "you", "the

Client") and ArcGabriel ("we", "us", "the Service"), operated by Philip Martin.

By signing during onboarding you agree to them. Please read them; they are

written to be readable.

1. What the Service is — and is not

ArcGabriel is automated marketing software. It audits your website, proposes and

executes a search-engine optimisation strategy, designs social media content,

publishes it to accounts you connect, and reports monthly on the work done and

the results measured.

We do not and cannot guarantee search rankings, traffic levels, or revenue.

No honest provider can: search engines are controlled by their operators, not

by us. What we commit to is the work itself — executed, logged, and reported

to you every month with real numbers, never invented ones.

2. Your account

You get an account for your business. Keep your password secret; you are

responsible for activity under your account. We may block an account that we

reasonably believe is compromised or being used in breach of these Terms, and

will tell you if we do.

3. Subscriptions, payment and cancellation

• Plans and prices are as shown at checkout, exclusive of VAT.
• Monthly plans: you can cancel at any time. Your subscription runs to the

end of the period already paid, which is your only minimum commitment, and

does not renew after that.

• Annual plans: you pay for a year at a discount; the plan runs to the end

of the paid year and renews unless cancelled before renewal.

• Payment is taken by card through Stripe, our payment processor. If a payment

fails we retry and email you before restricting the account.

• Prices may change; we give at least 30 days' notice, and changes never apply

to a period you have already paid for.

• Statutory cancellation: where a 14-day cooling-off right applies to you, you

may cancel within 14 days of first subscribing for a refund, less a

proportionate charge for service already delivered with your agreement.

4. What we need from you

The Service needs truthful information about your business, access you choose

to grant (for example your website platform or social accounts), and materials

you upload. You confirm that whatever you provide is yours to provide — that

uploads don't infringe anyone's rights, and that connected accounts are yours

to connect. You remain responsible for your business's own legal compliance

(for example, the accuracy of claims about your own products).

5. Content the Service produces

Content generated for you (posts, articles, reports) is yours to use once your

subscription for the relevant period is paid. You are responsible for content

you approve for publication: the Service drafts and, where you enable it,

publishes — but it acts under your standing instruction, and you can pause

publishing or switch to approve-first mode at any time.

6. Your data, deletion, and the recovery window

• You can delete any file you upload. Deleted files disappear from your

account immediately. **For your protection they are retained by us, marked

for deletion, for 90 days** — so an accidental deletion can be reversed on

request — and are then erased permanently and automatically. You may

request immediate permanent erasure instead, and we will honour it.

• On cancellation, your data is retained for 90 days (so you can return or

export), then erased, except records we must keep by law (for example

invoices) and the signed copy of these Terms.

• Full details of how we handle personal data are in the Privacy Policy, which

forms part of this agreement.

7. Acceptable use

You may not use the Service for anything unlawful, deceptive, or harmful:

including sites or content promoting illegal goods or services, infringing

others' rights, or attempting to manipulate the Service itself. We may decline

or stop serving content or sites that would put us in breach of law, platform

rules (for example Meta's terms), or advertising standards — and will tell you

why.

8. Service availability and changes

We aim for continuous operation but do not promise uninterrupted availability.

We back up data daily. We may improve or change features; if a change

materially reduces what you pay for, you may cancel and receive a

proportionate refund for the unused paid period.

9. Liability

Nothing in these Terms excludes liability that cannot lawfully be excluded

(including for death or personal injury caused by negligence, or fraud).

Subject to that:

• We are not liable for indirect or consequential loss, loss of profit, or

loss of business opportunity.

• Our total liability arising from or connected with the Service in any

12-month period is capped at the amount you paid us in that period.

• We are not liable for decisions of third parties — including search engines

ranking or de-ranking pages and social platforms restricting accounts —

though we will always work within their published rules.

10. Governing law and jurisdiction

These Terms are governed by the law of England and Wales, and its courts have

exclusive jurisdiction — **wherever you subscribe from, you agree the Service

operates under UK law and regulation.** If you subscribe as a consumer in a

jurisdiction giving you mandatory local rights, those rights are unaffected.

11. Changes to these Terms

We may update these Terms; material changes are notified by email at least 30

days before they take effect, and the version you signed remains available,

unaltered and verifiable, in your account.

Questions: pm@philipmartin.me.